Managerial ACCT Test Bank Chapter 6 31
9. Bradford Products has the following product information available:
Required: Answer each of the following independent questions.
What is the contribution margin per unit?
What is the contribution margin ratio?
How many units must be sold in order to break even?
How many units must be sold in order to earn a target profit of $400,000? (ignore taxes)
Bradford is considering an advertising campaign that has a cost of $70,000. The marketing
department estimates that the campaign will increase sales by $250,000. Should the
company have the advertising campaign? Why or why not? Show your calculations.
10. Lowman Inc. sells a product with a sales price of $25 per unit, variable costs of $7 per unit, and total
fixed costs of $100,000. Lowman is looking into implementing an aggressive advertising campaign
that will cost $50,000.
By what amount do sales dollars need to at least increase by in order for the company’s overall profits
to not decrease by having the advertising campaign?
Contribution margin per unit = $10 ($25 − $15)
Contribution margin ratio = $10 $25 = .40 or 40%
Break-even units = $50,000 $10 = 5,000 units
Sales volume to earn target profit = ($50,000 + $400,000) $10 = 45,000 units
Yes, net profit will increase if they have the advertising campaign.
Calculations:
The effect on contribution margin if sales increase $250,000:
$250,000 40% = $100,000 increase in contribution margin