From Scenario A, it can be concluded that Zoom Company is using the _____ model of
international competition.
Scenario B: Alex was having a few friends over for dinner, many of whom Alex knew from
an international management association. Alex’s company provides services to create
detailed maps of world areas from satellites, which the firm then sells via the Internet to
firms, countries, and others around the world. One of his guests, Susie, bakes cakes for a
living. Her recipes are so well liked that her company has grown dramatically. She has just
sold the right to manufacture her cakes to a firm in eastern Alpland. Another friend Vinh is
a director at Helix, and his wife Lana has contracted with the breakfast chain Eggs-ellent
to open a branch in their state, bearing all the preliminary expenses and development
costs, giving a portion of the profits. Vinh also announced that Helix and another company,
McKimsons, are starting a new venture. Finally, Fatima works for Fronterex technologies
that is headquartered in her home country and is soon to go abroad to work in Fronterex’s
new facility, which is an independent company that Fronterex owns and controls in
another country. The guests were discussing about how their companies decided to “go
global.”