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67.
The primary goal of a firm pursuing a blue ocean strategy should be to
68.
A successfully implemented blue ocean strategy allows a firm to
69.
In the multiplex industry, Vibrant Movies Inc. is an upscale multiplex that focuses on superior
customer experience. The firm charges premium prices for its movie tickets and services.
Global Cine Inc., in contrast, charges the lowest price in the industry with its no-frills
approach. In between these two segments is True Movies Inc., which offers a customer
experience comparable to that of Vibrant Movies at a price almost as low as that of Global
Cine. What strategy is True Movies pursuing in this scenario?
70.
Which of the following statements accurately brings out the difference between economies of
scale and economies of scope?
71.
Which of the following
best
explains why a blue ocean strategy is difficult to implement?
72.
Which of the following provides an example of a firm in a
red
ocean
?
73.
PureRinse Inc. is a brand reputed for its wide variants of body wash that introduced its range
of shampoos and skin moisturizers a few years ago. Since most of its products could be
produced using the same resources and technology, the company's cost structure lowered,
while its product portfolio widened. In this scenario, which of the following value and cost
drivers is PureRinse applying?
74.
DFS Electronics Inc. ensures that all its products are highly durable and reliable by using
techniques like zero-defect and lean manufacturing systems. These efforts not only add to the
products' differential appeal, but also help the company save costs during production and
avoid expenses due to after-sales services. Thus, the common value and cost driver
responsible for DFS Electronics' strategic position as an integrator is the
75.
Which of the following drivers simultaneously increases value while lowering cost?
76.
When a firm is successful at pursuing a blue ocean strategy,
77.
When a blue ocean strategy goes bad, a firm has neither a clear differentiation nor a clear
cost-leadership profile. This situation is referred to as
78.
A _____ is a graphical depiction of a company's relative performance vis-à-vis its competitors
across the industry's key success factors.
79.
A blue ocean strategy differs from a low-cost strategy in that
80.
A value curve indicates a lack of effectiveness in a firm's strategic profile when it
81.
Which of the following describes an airline that is
most
likely stuck in the middle?
82.
A blue ocean strategy tends to be successful only if a firm is able to rely on a _____ that
allows it to reconcile trade-offs.
83.
Although JetBlue used a blue ocean strategy to achieve an initial competitive advantage, it
failed to maintain this advantage. Which of the following provides the
best
reason for this
development?
84.
Which of the following statements is true of a strategic position?
85.
Which of the following is a key question managers must answer to formulate an appropriate
business-level strategy?
86.
Which of the following examples uses a focused differentiation strategy?
