21.
Which of the following types of products purchased on the Internet are
typically high priced items because they are purchased infrequently and
often require some sort of customization?
22.
Which of the following is an example of commoditylike merchandise?
23.
Which of the following is true of commoditylike business environments?
24.
What is a “sticky” Web site?
25.
Which terms describes the ability of an organization to give its customers
the opportunity to tailor its products or services to their specification?
26.
BMW is currently creating interactive Web sites that allow one to build and
purchase their own unique car. This type of Web site creates what type of
business opportunity?
27.
Maintenance, repair, and operations (MRO) materials are also called ____.
28.
_____ refers to the combining of purchase requests from multiple buyers
into a single large order, which justifies a discount from the business.
29.
_____ are materials that are used in production in a manufacturing company
or are placed on the shelf for sale in a retail environment.
30.
A(n) _____ is the process in which a buyer posts its interest in buying a
certain quantity of items with notations concerning quality, specification,
and delivery timing, and sellers compete for the business by submitting
successively lower bids until there is only one seller left.
31.
What is the difference between a reverse auction and mass customization?
32.
Which of the following is an electronic marketplace that connects buyers
and sellers across many industries, primarily for MRO materials?
33.
Which of the following is an electronic marketplace that connects buyers
and sellers in a given industry?
34.
What is the difference between horizontal e-marketplaces and vertical e-
marketplaces?
35.
_____ is the set of marketing tools that your organization will use to pursue
its marketing objectives in reaching and attracting potential customers.
36.
What term is used to describe the small advertisements that appear on
other Web sites?
37.
What term is used to describe a small Web page containing an
advertisement that appears on your screen, outside the current Web site
loaded into your browser?
38.
What term is used to describe an ad that appears after you close your
current browser window?
39.
What is the difference between a pop-up and pop-under ad?
40.
Viral marketing is: