61.
Which of the following is true of Long Tail economics?
62.
When businesses provide enabling technologies that allow people to create,
modify, and oversee the development of a product or service, it is known as
____.
63.
Which type of technology allows you to wirelessly connect to and use
centrally located information and/or application software?
64.
What term describes electronic commerce that can be conducted over a
wireless device?
65.
If you were to purchase a song from iTunes with your cell phone, what type
of technology would you be using?
True / False Questions
66.
E-commerce is commerce, but it is commerce accelerated and enhanced by
IT, in particular the Internet.
67.
Path-to-profitability (P2P) is an informal marketing plan that outlines key
marketing issues.
68.
B2G e-commerce occurs when a government entity sells products and
services to businesses.
69.
G2G e-commerce refers to the electronic commerce activities performed
within a nation’s government or between two more nations’ governments
including providing foreign aid and the sharing of border patrol activities.
70.
Buying U.S. savings bonds online is an example of a G2G.
71.
B2B e-marketplaces are virtual marketplaces in which businesses buy from
and sell products to each other.
72.
The C2B e-commerce business model is a true inversion of the C2C e–
commerce business model.
73.
In the B2C e-commerce business model, the consumer drives supply and
74.
Affiliate programs are excellent examples of a C2B e-commerce business
model.
75.
eBay is a hybrid of both a B2C e-commerce site and a C2C e-commerce
site.
76.
For consumers, specialty merchandise are higher-priced than convenience
merchandise items and are typically ordered on a less-frequent basis.
77.
Digital products are one of the best products to offer in a B2C environment.
78.
For a consumer, a digital product is the same no matter where it is
purchased.
79.
Commoditylike business environments are typically easy to enter.
80.
Indirect materials are materials that are necessary for running a modern
corporation, but do not relate to the company’s primary business activities.
81.
A reverse auction occurs when a seller posts a list of items for sale and
then accepts bids from interested buyers.
82.
A horizontal e-marketplace is an electronic marketplace that connects
buyers and sellers in a given industry.
83.
A marketing mix is the set of technology tools that the firm uses to pursue
its marketing objectives in the target market.
84.
A pop-under ad is a form of a pop-up ad that you do not see until you close
your current browser window.
85.
An affiliate program between two e-commerce sites directs viewers from
one site to the other.
86.
The conversion rate is the count of the number of people who visit one site,
click on an ad, and are taken to the site of the advertiser.
87.
Electronic checks are a mechanism for sending money from your checking
or savings account to another person or organization.
88.
Digital wallets are plastic cards the size of a credit card which feature an
embedded chip capable of storing digital information.
89.
A client-side digital wallet is one that an organization creates for and about
you and maintains on its server.
90.
Using a VAN, businesses can order products and send invoices
electronically.
91.
After the ordering of products and the sending of invoices, money needs to
exchange hands. This occurs via financial electronic data interchange.
92.
Encryption scrambles the contents of a file so that no unauthorized person
can read it.