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The planning process begins with two attributes: a mission statement, which answers the
question _____, and a vision statement, which answers the question ______
The mission statement expresses the ____.
Clothing maker Patagonia states that its purpose as an organization is to “build the best
product, cause no unnecessary harm, [and] use business to inspire and implement
solutions to the environmental crisis.” This is the company’s ___.
Elite Coffee and Bakery, a café that offers a relaxing environment to enjoy quality coffees,
teas, soups, and other menu items, has a poster in the front of its restaurants that reads,
“We will always provide a quality product to help our customers better meet the
challenges of their day and always take the time to offer caring service one person at a
time.” This statement is Elite’s ___.
During a management meeting, Dave, the CEO of Top Office Equipment, reminded his
management team of where the company wants to go as an organization: “Top Office
Equipment is the expert whom customers should always call regarding all their office
equipment needs because Top Office strives to understand customer needs and provide
the right answers for them.” This statement is Top Office Equipment’s ____.
One
Fortune
article reads that “vision should describe what’s happening to the world you
compete in and what you want to do about it” and “it should ___.”
Strategic, tactical, and operational are the ____.
At the strategic level of planning, managers must pay attention to the environment outside
the organization, be future oriented, and ____.
Because of frequently changing competition and technology, a company’s strategic
planning may have to be done _____.
The upper management of a large national retail grocery store has passed along the new
goals of improving customer service to the district managers. At this point, the district
managers need to determine how the stores in their district will achieve top management’s
goal with the given resources during the next 6 to 24 months. This type of planning is
known as ____.
Operational planning must be completed by first-line managers every ____, and tactical
planning is done by middle management every ____.
The upper-level managers of Synergy Technology are meeting for the week to look at the
long-term company goals and overall direction of the organization. The CEO has expressed
her concern over the economy and has told her managers to look closely at the
environment outside the organization before making decisions and to be future oriented. In
this meeting, top managers of Synergy are _____.
Planning done by middle managers to determine what contributions their departments or
similar work units can make with their given resources during the next 6 to 24 months is
____.
Planning done by first-line managers to determine how to accomplish specific tasks with
available resources within the next 1 to 52 weeks is known as _____.
Writing employee schedules and a list of things to do for the cook is a type of ____.
Says one authority, strategic planning should communicate not only general goals about
growth and profits but also _____.
The top management of Tasty Foods, a food distribution company, has set strategic goals
of increasing organizational market share and also decreasing corporate costs over the
next three years. Greg, a division manager for Tasty Foods, has looked at his resources,
and decided how his division can contribute to the two strategic goals set by upper
management. These types of objectives set by Greg are _____.
Dave owns several computer repair shops across the Midwest, and he has set a goal for
his company of cutting costs in all his locations over the next three years. Dave has set
a(n) ____.
Goals that are set by and for first-line managers and are concerned with short-term
matters associated with realizing tactical goals are called _______.
A specific commitment to achieve a measurable result within a stated period of time is a
_____.
A goal is also known as a(n) ____.
Susan is a front-line supervisor in a grocery retailer. She desires to decrease the time she
spends working on doing her daily closing work. This objective set by Susan and for her is
an example of a(n) ____.
In a late October marketing meeting, Theresa, the branch manager, told her marketing
manager, Sal, that she needed two things by the end of the year from him: “First I want
your goals for next year, and then I need your action plan to reach your goals, your ____.”
The management of Quality Carpet Cleaning finalized the company’s action plan for
increasing its market share over the next few years. The management then set up a 12–
month plan that defines how the organization will conduct its business based on the
action plan, including clear sales targets for each week. The second plan is an example of
a(n) _____ plan.