81. Goals are more general and broad than objectives.
82. A number of studies show that individuals perform better when given easier-to-reach
objectives, as they are less likely to become frustrated and give up.
83. One of the must criteria in setting objectives is that they be participatively set.
84. Communication is the key factor in determining MBO’s success or failure.
85. With a stability strategy, the company attempts to hold and maintain its present size or to grow
slowly.
86. Diversification occurs when a corporation goes into related or unrelated lines of products.
87. Ernesto’s family business has been manufacturing shoes for three generations. In the past, the
shoes have been sold to retailers around the world, but recently, Ernesto opened three retail
stores to sell the shoes directly to customers. This is an example of backwards integration.