80. Sugar manufacturers have been steadily losing business as a result of increasing use of high-fructose
corn syrup in processed foods. However, sugar sales are beginning to increase again in recent
months. This example most closely demonstrates which of Porter’s Five Forces?
Bargaining power of suppliers
Bargaining power of consumers
Rivalry among competitors
Threat of new substitutes
81. People need to understand how their individual actions can contribute to achieving an organizational
strategy. This can be accomplished by delegating authority, creating teams, and defining roles.
These actions are part of which tool for putting strategy into action?
Clear roles and accountability
Bargaining power of employees
CASE
Scenario – SendToMe.com
SendToMe.com is a large, diversified distributing company. The company is organized into three
divisions: personal products, diagnostic equipment, and office equipment. The personal products
division consists primarily of toiletry products for the individual consumer. The products include
shampoos, conditioners, bath soaps, and mouthwash. All of the products are sold under store brand
labels; typically, the company signs an agreement with a discount store, and the products are sold
under the store’s label. Sales of this division (and in the industry) have been relatively stable for the
past ten years, and the division enjoys a dominant market share. Due to increased efficiencies in
manufacturing and distribution, profits from the division have risen.
The diagnostic equipment division specializes in developing and marketing medical equipment,
specifically equipment used in blood analysis. National sales for medical diagnostic equipment have
been growing over 20 percent per year for the last five years. However, sales for this division are
stagnant and there has been some discussion among senior management about divesting this division.
The office equipment division manufactures a high quality line of office furniture. The products are
distributed through better office equipment stores and interior design firms. Sales in this division have
more than doubled over the past five years.