Scenario E: Senior management at Futura Development is attending a corporate retreat,
and the first item for discussion is corporate social responsibility (CSR). The group has
discussed this before and then shot it down because it generally costs Futura’s
shareholders in the form of reduced distributions. But the new VP, Gwen, is about to
explain why she believes CSR will actually benefit the shareholders and Futura
management alike. Her team begins the presentation with a discussion of CSR, both its
current definition and reconciliation of past views. Sergei then discusses the importance
of being a good global corporate citizen by supporting the local school system. Madison
takes the floor to make the case for doing what is expected by global stakeholders even
though there are no laws requiring those actions. Finally Gwen wraps the discussion up by
defining why Futura should take legal responsibility for the firm’s performance.