Chapter 05 Electronic Commerce: Strategies for the New Economy
Answer Key
Multiple Choice Questions
1.
_____ is accelerated and enhanced by the Internet and the technology that
supports it.
2.
_____ is a formal business plan that maps out your customer base and your
strategy for reaching them.
3.
The primary reason most dot-com businesses from the late 1990s are no
longer in existence today is because they didn’t:
4.
Which type of e-commerce occurs when a business sells products and
services to a government entity?
5.
_____ occurs when an individual sells products and services to a
government entity.
6.
_____ occurs when a government entity sells products and services to
businesses.
7.
The _____ e-commerce model is an example of citizens paying their income
tax returns online rather than through the mail.
8.
Which type of e-commerce occurs when a business sells products or
services to customers who are primarily other businesses?
9.
If your company sold tires to the automobile industry and these sales were
conducted through the Internet, what type of e-commerce model would you
be using?
10.
What term depicts a virtual marketplace in which all businesses buy from
and sell products and services to each other, and share information?
11.
Which type of e-commerce occurs when a business sells products and
services to customers who are primarily individuals?
12.
When you purchase your books for this course from an online source such
as Amazon.com, you are participating in which type of e-commerce?
13.
What is the major difference between B2B and B2C e-commerce?
14.
Which type e-commerce occurs when an individual sells products and
services to a business?
15.
Affiliate programs are good examples of which type of e-commerce?
16.
If you created links on your personal Web site that connected your visitors
to businesses with the goal that you would earn a fee for purchases made
by your visitors, what type e-commerce model are you creating?
17.
Which type of e-commerce model typically requires the use of an
intermediary organization to complete transactions?
18.
eBay is a hybrid of both:
19.
In the world of e-commerce, your business should be able to distinguish
between which of the following?
20.
Which of the following types of products purchased on the Internet are
typically priced low because they are used more frequently?