73) Lauren wants to develop her proactive learning skills in order to increase her career readiness.
What would you advise her to do?
A) Write a letter to the editor about potholes in her town’s streets.
B) Contribute to a LinkedIn conversation about trends in her industry.
C) Listen to a podcast about the job market for college graduates.
D) Plan a trip abroad.
E) Read an article about different résumé formats.
74) You have an idea for a company that sources fruits from local farms and makes fresh juices on
a daily basis. You want to start a subscription-based service in which households within a 100-mile
radius subscribe to your plan and receive two gallons of freshly squeezed juice (for example,
cherry juice, apple juice, lemonade) twice a week. As you think about starting your business, you
ask yourself: Am I being responsive to the customer? Is it innovative? Can I offer a quality
product? After asking these questions, review and identify which question you forgot to ask that
would give you a sustainable advantage.
A) Is the resource or capability valuable?
B) Is the resource or capability currently controlled by only a few firms or no other firms?
C) Is the firm organized to exploit the resource of capability?
D) What values should be emphasized?
E) What is its level of effectiveness?