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70.
The translation of strategy into action primarily takes place in a firm's
71.
During the process of formulating an effective business model, a firm's managers should
first
72.
_____ is a business model in which the manufacturer sets a fixed price on a product, but
the retailer is to free set its own price.
73.
Best Cut Inc. sells cutlery by having salespeople set up appointments with potential
customers and give them a sales pitch for the product. When a salesperson sells cutlery,
he or she gets a predetermined percentage commission. This type of business model is
called
74.
Which of the following scenarios
best
illustrates bundling?
75.
Airbnb rents spaces that previously would have been unused to generate revenue, while
also dramatically increasing the potential amount of accommodation space in the 191
countries. This business uses a _____ technique.
76.
Which of the following describes a peer-to-peer technique?
77.
In the _____ business model, the initial product is often sold at a loss or given away for
free in order to drive demand for complementary goods.
78.
True Vibgyor Inc. sells its e-book readers at the cost price of $15 each. However, the
company makes its profits when users have to download or buy books online. Which of the
following business models is True Vibgyor implementing?
79.
Manufacturers of electric fragrance diffusers sell the electric outer device at an extremely
low price, sometimes even at a loss. However, they make their money on the product by
charging a premium on the perfume refills that have to be replaced regularly. Which of the
following business models does this
best
illustrate?
80.
Which of the following business models has been traditionally used by the magazine and
newspaper industry?
81.
A defining characteristic of the subscription-based business model is that the
82.
Best Fit Club, a chain of gyms and spas, requires its customers to pay a quarterly or an
annual fee to use its services. Irrespective of whether they frequently use the services
during the payment period or not, members have to pay in advance. Which of the following
business models does this best illustrate?
83.
Mia has purchased an Internet package for three months, in which she can use 30 mbps
Internet speed. However, for the service, she needs to pay a fee of $50 in advance
irrespective of whether she uses the Internet during the service period or not. This
arrangement
best
illustrates the _____ strategy.
84.
A defining characteristic of the pay-as-you-go business model is that the
85.
Free Spirit Communications Inc. is a cellular service provider that charges its customers
$1 for three hours of talk time. So, if a customer's talk time for a month is 60 hours, the
company charges him or her $20 at the end of the month. Which of the following business
models does this
best
illustrate?
86.
In the freemium business model, the
87.
Photohome is a file hosting service that allows users to store up to 5GB of data with no
restrictions or charges. However, users have to pay a fee for advanced features on the
cloud storage system and additional storage space. Which of the following business
models does this
best
illustrate?
88.
Pilot Games Inc. allows users to play the trial versions of its games without any charge.
However, users have to purchase the games to access the upgraded version of the games
with advanced features. Which of the following business models is Pilot Games using in
this scenario?
