139. Two competitors, Stanley’s Food Mart and Bluejay Groceries, recently issued a joint
announcement stating their decision to merge. The announcement claimed that the new firm
would have more financial resources, which would enable it to expand services and broaden
offerings to consumers. This proposed merger is an example of a horizontal merger.
140. Tech Solutions, Inc., a manufacturer of laptops, is considering a merger with Outtel, a
leading producer of microprocessors and other computer chips. Tech Solutions believes such a
merger would give them a guaranteed source of needed components, and enable them to have
better control over quality. If this merger occurs, it would be an example of a horizontal merger.