117. In making rational decision, most managers __________ rather than __________.
118. In the 1960s, Coca-Cola executives in Atlanta learned there was a bottler in the Colombian jungle that
was bottling pirated Coke in dumped bottles. Since the soft drink company was at that time
expanding globally and building its reputation on exacting production standards, Coca-Cola decided it
had to either bring some sort of legal action against the unauthorized bottler, ignore it, or buy it.
Legal action was not feasible due to unfamiliarity with the ethical and legal environments in
Colombia. Coca-Cola’s desire to build a global brand prevented it from ignoring the Colombian
bottler. Because of __________, legal action was not a viable solution to the problem.
resource maximization barriers
119. In the 1960s, Coca-Cola executives in Atlanta learned there was a bottler in the Colombian jungle that
was bottling pirated Coke in dumped bottles. Since the soft drink company was at that time
expanding globally and building its reputation on exacting production standards, Coca-Cola decided it
had to either bring some sort of legal action against the unauthorized bottler, ignore it, or buy it.
Legal action was not feasible due to unfamiliarity with the ethical and legal environments in
Colombia. Coca-Cola’s desire to build a global brand prevented it from ignoring the Colombian
bottler. Coca-Cola had to engage in __________ and buy the bottler.
making an optimal decision
120. In theory, fully rational decision makers ______ decisions by choosing the optimal decision.