66. Big data has been most visible, to date, in __________.
67. Soledad and her team have been working through the decision-making model in order to
address a recent significant drop in repeat business from the customers of her advertising firm.
After analyzing all of the alternatives they generated, it became clear that none of them would
satisfy the criteria they set for the decision. At this point, Soledad knows that they have two
options, one of which is to __________.
Return to Step 1 and classify the problem again
Return to Step 4 and repeat the analysis of the alternatives they’ve generated
Return to Step 3 and generate more alternatives
Return to Step 2 and change the objective for the decision
68. What should you do if you are controlling the decision and the implementation is not going as
planned?
Let somebody else take over.
Ignore the problem and continue.
Let the issue work itself out.
Backtrack to prior steps to take corrective action.
69. According to the decision-making model, what happens after planning and implementing the
decision?
Classify and define the problem or opportunity.
Analyze alternatives and select the most feasible.