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69.
Tangible assets include
70.
Intangible assets include
71.
Resources are viewed as a company's core capabilities when they are _____.
72.
Overnight Delivery has a unique software program that tracks packages in real time and
maps every step of their journey. Such a technology, which gives the company an edge
over competitors, would be called a _____.
73.
The process of assessing how well one company's basic functions and skills compare to
those of another company or set of companies is known as _____.
74.
Farouk's Falafels, a chain of Middle Eastern restaurants, periodically compares its quality
and service levels to other successful restaurants in order to continually improve its own
performance. This practice is known as _____.
4-84
75.
A technique for assessing an organization's internal and external environments in order to
formulate strategy is called a
76.
In a SWOT analysis, an example of an organization's strength would be
77.
A _____ strategy focuses on a single business competing in a single industry.
78.
A fast-food restaurant chain, specializing in fried chicken, adds fried shrimp to its menu.
Based on the given information, which of the following corporate strategies is the
restaurant following?
79.
Which of the following corporate strategies is being employed when a large grocery store
purchases a dairy to supply all of the store-brand milk, yogurt, butter, and cheese?
4-87
80.
A _____ strategy involves adding new businesses that produce related products or are
involved in related markets and activities.
4-88
81.
For the past two decades, Mama Lucia's has focused only on producing various pasta
sauces in jars. The company is now considering entering the market for jarred pickles and
olives as well. If Mama Lucia's decides to enter this arena, it would be using a _____
strategy.
82.
A strategy used to add new businesses that produce unrelated products or are involved in
unrelated markets and activities is called a _____ strategy.
83.
Active Endeavors specializes in sporting equipment. Recently, it has decided to add to its
business units by opening a steakhouse near a convention center. This strategy is an
example of:
4-90
84.
If a bicycle manufacturer purchases a travel agency chain, which type of corporate
strategy would this exemplify?
4-91
85.
One of the most popular techniques for analyzing a corporation's strategy for managing its
portfolio is the _____.
86.
Low-Cal Liquids manufactures a variety of sugar-free beverages and is widely known in
the country of Ventana. Low-Cal plans to acquire a small firm named Slim Cow that makes
low-fat cheese. Because of concerns about obesity in Ventana, the market for low-fat
cheese is increasing at a growing rate. However, Slim Cow's poor popularity in the market
has caused it to go into loss. Slim Cow is most likely a _____ according to the BCG Matrix.
87.
According to the BCG Matrix, a "star" is a company with a
4-93
88.
According to the BCG Matrix, a high-growth, weak-competitive-position business is called
a _____.
89.
_____ defines the major actions by which an organization builds and strengthens its
competitive position in the marketplace.
90.
With which of the following business strategies do large companies that try to take
advantage of economies of scale in production often succeed?
4-95
91.
A differentiation strategy is best defined as a
92.
Functional strategies are those that are
93.
Which of the following is a step in the strategy implementation process?
94.
The final step in strategy implementation is to
95.
The final component of the strategic management process is strategic
