After a morning of global cultural training, Marie, the vice president of marketing, was
having lunch with Ann, who will be managing the new office in South Korea. Marie tells
Ann, “There are cultural differences between the U.S. and South Korea that will affect the
success of our office. For example, I suggest giving a couple of cans of Spam to your larger
customers because Spam is considered elegant.” Marie’s advice to Ann is good, based on
the fact that there are all kinds of cultural differences American managers have to get
used to in other countries.