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61. Answers will vary. An organization’s purpose and mission are among the most fundamental contextual forces that
define the strategic context of human resource management. An organization’s purpose is its basic reason for existence.
The purpose of a business is to earn profit for its owners, the purpose of a university is to discover and disseminate new
knowledge, and the purpose of a museum is to preserve artifacts and historical relics. An organization’s mission is how its
managers have decided to fulfill its purpose. A mission statement specifies how the organization intends to manage itself
so that it can pursue the fulfillment of its purpose most effectively. A mission statement attempts to specify the unique
characteristics and strengths of an organization and identifies the scope of the business’s operations in particular products
and markets. Mission statements often provide subtle cues about the importance that the organization places on its human
resources. Although mission statements make a public commitment to some course of action (such as valuing human
resources), we must recognize that, in some cases, the language of a mission statement is intended to placate a group of
stakeholders, such as employees, rather than to signal an organization’s true priorities. See 4-1: The Competitive
Environment for Human Resource Management
62. Answers will vary. The culture of an organization affects how it formulates and implements its human resource
strategy. An organization’s culture refers to the set of values that helps its members understand what the organization
stands for, how it does things, and what it considers important. Culture is a complex and amorphous concept that defies
objective measurement or evaluation. Nevertheless, it is the foundation of an organization’s internal environment and thus
plays a major role in shaping managerial behavior and is a strong element in how the organization manages its human
resources. Human resource managers may find that, depending on the circumstances, corporate culture may either
facilitate or impede their work. If the firm has a strong and well-understood culture that seems attractive to people, then
recruiting qualified applicants is often easier. Finally, managing culture is important for the success of corporate mergers
and acquisitions. The ability to integrate two cultures—in fact, to form a new unique corporate culture and identity for the
merged organization—is critical for the overall success of any merger or acquisition and is the role of the human resource
management area. See 4-3: Human Resource Strategy Formulation
63. Answers will vary. A corporation that uses the diversification strategy usually makes the decision to own and operate
several different businesses. The various businesses owned by a corporation are usually related to one another in some
way, a strategy called related diversification. The basic underlying assumption for using this strategy is that the
corporation can achieve synergy among the various businesses it owns. This type of organization often adopts a policy of
rotating managers across the various businesses so that they develop an overall managerial perspective on the whole firm.
The related aspects of the businesses presumably make such cross-business transfers easier. Because the markets for each
business are similar, the firm can develop relatively uniform procedures for selection, compensation, training, and so