242. Before it was publicly known that IBM was going to take over Lotus Development, an IBM
secretary told her husband, who told two co-workers, who told friends, relatives, business
associates, and even a pizza delivery man. A total of 25 people received the information and
traded on this tip to make a profit. These people were:
243. Blake Mycoskie started a shoe business known as TOMS. As a social entrepreneur, Mr.
Mycoskie takes the concept of ___________________ to a new level. TOMS social causes are
directly related to the firm’s expertise: selling shoes.