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135. Perry Black has convinced top management at his company that they can use data-
mining techniques to develop new marketing strategies. One of the keys to the success of Perry's
suggestion is:
136. The HR department at Backstreet Books, Inc., wants to reduce the cost of benefits it
offers its employees. A department specialist suggested that the company consider
_____________ its HR system. By sorting and analyzing the demographics and lifestyle
characteristics of its employees, Backstreet Books hopes to determine which benefits are most
important, and possibly which can be eliminated. Marketers utilize the same technology to keep
pace with sales trends.
137. A(n) ________ is a companywide network that is based on Internet-like technology, but is
closed to public access.
138. A company can use a(n) __________ to prevent unauthorized outsiders from accessing
information on its intranet.
139. A(n) _________ is a semiprivate network that uses Internet technology to enable more
than one company to access the same information or to allow people on different servers to
collaborate.
140. Many businesses choose to open their intranets to other selected organizations through
the use of:
141. One of the most common reasons firms make use of an extranet is to:
142. The advantages of electronic data interchange are no longer limited to large companies,
because even small firms can exchange and process data such as orders, invoices, and payments
using:
143. A(n) ___________ serves as an entry point to a variety of resources on an organization's
information network.
144. One of the problems with extranets is that they:
145. A(n) ____________ is a private data network that creates secure connections over regular
Internet lines.
146. _________ is a new system that is designed to overcome the speed limitations of the
Internet and support heavy-duty applications such as videoconferencing and distance education.
147. ___________ technology uses cable modems, digital subscriber lines, fixed wireless, and
satellites to provide users with significantly faster Internet connections than are provided by
traditional 56k modems.
148. A key element of Internet2 is:
149. A firm that wanted to enable its employees to use and share data without allowing
outsiders to gain access could do so by establishing a(n):
150. The key difference between an intranet and an extranet is that an intranet:
151. The organizations that benefit the most from an intranet are the ones that:
152. A company that wanted to provide a single, unified entry point to its network that would
allow different types of users access to different types of resources could do so by establishing
a(n):
153. Compared to the Internet, a major advantage of Internet2 is that it:
154. Most successful businesses utilize social media to communicate with customers. An
important strategy for consideration is: Successfully implementing social media will _______.
155. The main reason a firm would establish a firewall for its intranet is that it wants to:
156. The most likely reason a firm would decide to establish an extranet would be the desire
to:
157. Which of the following is the best assessment of the impact extranets have had on the
way small businesses operate?
158. A firm would consider establishing a virtual private network if it wanted to:
159. For the past several years, scientists and engineers at Equatech, Inc. have relied on the
Internet to keep in touch with their peers at various universities and research organizations. In
recent years these researchers have become frustrated because the increasing congestion on the
Internet has disrupted their attempts to communicate and collaborate with colleagues at other
institutions. Which of the following developments would be most likely to help Equatech's
researchers overcome this problem? Equatech should:
160. A firm would be most likely to establish an enterprise portal if it wanted to:
161. Lernital University is connected to Internet2, and several professors in its school of
engineering are engaged in a research project that makes extremely heavy use of the bandwidth
this connection provides. In fact, the engineering professors would like to get even more
bandwidth. Given the way its designers set up Internet2, the researchers at Lernital:
162. Janelle is shopping for jeans from Express. She clicks on a style she likes. The site
quickly presents her with a close-up view of her selection and additional information that will
help her make a decision. When she adds the jeans to her cart, the website quickly shows her
that other customers that purchased the same pair of jeans also purchased a particular shirt and
boots. As the retailer's website learns more about Janelle and her purchase preferences, it is able
to push other ideas toward her, and potentially increase the online retailer's units per transaction.
The technology that generates this type of intelligence and personalization is called ________.
