Chapter 4 – Decision Analysis
51. Dollar Department Stores has just acquired the chain of Wenthrope and Sons Custom Jewelers. Dollar has received an
offer from Harris Diamonds to purchase the Wenthrope store on Grove Street for $120,000. Dollar has determined
probability estimates of the store’s future profitability, based on economic outcomes, as: P($80,000) = .2, P($100,000) =
.3, P($120,000) = .1, and P($140,000) = .4.
a. Should Dollar sell the store on Grove Street?
b. What is the EVPI?
c. Dollar can have an economic forecast performed, costing $10,000, that produces indicators I1 and I2, for which P(I1 |
80,000) = .1; P(I1 | 100,000) = .2; P(I1 | 120,000) = .6; P(I1 | 140,000) = .3. Should Dollar purchase the forecast?
52. An appliance dealer must decide how many (if any) new microwave ovens to order for next month. The ovens cost
$220 and sell for $300. Because the oven company is coming out with a new product line in two months, any ovens not
sold next month will have to be sold at the dealer’s half price clearance sale. Additionally, the appliance dealer feels he
suffers a loss of $25 for every oven demanded when he is out of stock. On the basis of past months’ sales data, the dealer
estimates the probabilities of monthly demand (D) for 0, 1, 2, or 3 ovens to be .3, .4, .2, and .1, respectively.
The dealer is considering conducting a telephone survey on the customers’ attitudes towards microwave ovens. The results
of the survey will either be favorable (F), unfavorable (U) or no opinion (N). The dealer’s probability estimates for the
survey results based on the number of units demanded are:
P(F | D = 0) = .1 P(F | D = 2) = .3 P(U | D = 0) = .8 P(U | D = 2) = .1
P(F | D = 1) = .2 P(F | D = 3) = .9 P(U | D = 1) = .3 P(U | D = 3) = .1
a. What is the dealer’s optimal decision without conducting the survey?
b. What is the EVPI?
c. Based on the survey results what is the optimal decision strategy for the dealer?
d. What is the maximum amount he should pay for this survey?