5. A(n) __________ company eliminates artificial geographic boundaries by not having a singular
national headquarters.
6. Kayla works for Cellular World Company and has created an ad for the newest version of the
U-Phone, using imagery of the American flag and an eagle to convey the idea that the phone
gives its users increased freedom. Kayla is based in the United States but developed the ad for
use worldwide. Citizens of other countries found the ads offensive and improper. In this
scenario, by failing to consider the perspectives of international customers, Kayla was showing
__________.
7. Kayla works for Cellular World Company and is based in the United States. During a phone call
with one of the company’s German engineers, she told them that American engineering and
quality was better than German engineering and that they should revise their processes and
operations to match those of the plant in America. Kayla is showing __________.