Chapter 3: Organizational Environments and Culture
TRUE/FALSE
1. External environments are the forces and events outside a company that have the potential to influence
or affect it.
2. The two kinds of external organizational environments are the general environment that affects all
organizations and the specific environment that is unique to each company.
MULTIPLE CHOICE
1. In terms of environmental complexity, __________ environments have few environmental factors,
whereas __________ environments have many environmental factors.
non-competitive; competitive
market-oriented; product-oriented
2. Which of the following is a component of Volkswagen’s specific environment and will directly
influence how it does business?
Renault, a French car maker
the fact consumers are buying fewer SUVs
3. __________ is used to refer to a company’s practice of identifying and addressing customer trends and
problems after they occur.
Consumer confidence forecasts
Reactive customer monitoring
Proactive customer monitoring
4. __________ involves deciding who your competitors are, anticipating competitors’ moves, and
determining competitors’ strengths and weaknesses.