33) The area in which your office operates has been relatively stable in terms of land prices and
demand. However, you have noticed that demand for housing in the area usually spikes in
summer. Which of the following best describes your business environment?
A) stable and simple
B) dynamic and simple
C) stable and complex
D) dynamic and complex
34) D&B Designs has been in the landscape design business in Pleasantville for the past twenty
years. As the “first mover” in the market, the company has built a strong market share over the
years and is the best-known firm in the area. The company strength increased steadily, and now
stands at fifty employees. Which of the following, if true, would make the company’s business
environment more uncertain?
A) Homeowners in the area take pride in their gardens and are avid do-it-yourself gardeners.
B) Demand for landscaping services dips every autumn and winter.
C) A long-time competitor quit the landscape design business last year.
D) Zoning laws in the area change as each new city council comes into power.
35) Which of the following represents the highest level of environmental uncertainty?
A) Mario’s restaurant competes against 325 others in the city; the city’s ethnic mix is constantly
changing.
B) Maria’s is still the only restaurant in a small town. She took it over from her mother and still
uses the same equipment.
C) Millie’s customers expect to see new menu items regularly and want Millie to install Wi-Fi.
D) Marty has to deal with the local council, the health department, the franchisor, the zoning
commission–the list keeps growing. He is grateful there are no new competitors moving in.