83.
Strategic group mapping is a visual technique for displaying
84.
Which of the following pairs of variables are LEAST likely to be useful in drawing a strategic group
map?
85.
The concept of strategic groups is relevant to industry and competitive analysis because
86.
In mapping, strategic groups
87.
Which of the following is NOT an appropriate guideline for developing a strategic group map for a
given industry?
88.
With the aid of a strategic group map, one can
89.
One of the things that can be gleaned from a strategic group map of industry rivals is
90.
Strategic group map analysis does NOT entail drawing conclusions about
91.
The payoff of good scouting reports on rivals is an improved ability to
92.
To succeed in predicting a competitor’s next moves, company strategists need to appraise a rival’s
93.
Having good competitive intelligence about rivals’ strategies and moves to improve their situation is
important because
94.
Good intelligence about the strategic direction and likely moves of key competitors allows a company to
determine which competitors have all of the following, EXCEPT
95.
Angela and Jeff are co-owners of five specialty baking stores in their region. Which of the following
questions would NOT help them to predict the next strategic moves and countermoves of their rivals?
96.
A rival’s strategic moves and countermoves are
97.
The extent to which firms are meeting objectives suggests they
98.
Competitive intelligence can be gleaned from
99.
The key success factors in an industry
100.
An industry‘s key success factors can always be deduced by asking what factors
101.
In identifying an industry’s key success factors, strategists should
102.
Which of the following is NOT a question asked to deduce a marketing-related key success factor?
103.
Which of the following can aid company strategists in identifying key success factors in their industry?
104.
Correctly diagnosing an industry’s key success factors
105.
Which of the following is particularly pertinent in evaluating whether an industry presents a sufficiently
attractive business opportunity?
106.
In evaluating whether the industry and competitive environment presents sufficiently attractive
prospects for both competitive success and attractive profits usually does NOT involve a consideration
of which of the following factors?
107.
When evaluating whether an industry‘s environment presents a company with an above-average
profitability and an attractive business opportunity, it primarily involves
108.
Which of the following factors should a company consider when determining if an industry offers good
prospects for attractive profits?
Essay Questions
109.
What are the six key questions that form the framework of thinking strategically about a company’s
industry and competitive environment?