68. An example of a keystone firm within a business ecosystem is
A) Citibank and the ATM ecosystem.
B) GUESS and the fashion ecosystem.
C) Apple and software application writers in the mobile platform ecosystem.
D) American Airlines and the computerized reservation ecosystem.
69. The emergence, for Amazon.com, of new competitors in the sphere of online shopping illustrates what
disadvantage posed by the use of information systems to achieve competitive advantage?
A) E–commerce is affected by the law of diminishing returns.
B) Internet shopping produces cost transparency.
C) Internet technologies are universal, and therefore usable by all companies.
D) The Internet enables the production or sales of substitute products or services.
70. You are consulting for a beverage distributor who is interested in determining the benefits it could achieve
from implementing new information systems. What will you advise as the first step?
A) Benchmark existing systems.
B) Implement a strategic transition to the new system.
C) Identify the business ecosystem the distributor is in.
D) Perform a strategic systems analysis.