32) Brett has a headache and needs a pain reliever. He goes to the nearby drugstore, buys some
Tylenol, and uses it. Which of the following benefits offered by stores can be seen in the given
example?
A) Risk reduction
B) Immediate gratification
C) Personal service
D) Entertainment and Social experience
E) Browsing
33) Which of the following benefits is offered by the Internet channel?
A) Deeper assortments
B) Immediate gratification
C) Social interaction
D) Personal service
E) Less perceived risk
34) Which of the following statements about Internet retailing is true?
A) Internet retailing gives customers an opportunity to use all five senses.
B) Customers can have more personalized information on products.
C) Customers do not receive sufficient information to evaluate products.
D) The electronic channel offers a less satisfying shopping experience than catalogs.
E) Online stores offer limited assortments compared to store channels.
35) Which retail channel has the ability to economically provide the most product information for
the consumer purchasing products?
A) Internet
B) Stores
C) Direct Selling
D) Automated
E) All of these
36) Which of the following is true of the benefits offered by Internet shopping?
A) The Internet offers a limited assortment of products.
B) Customers can get information that is useful across channels.
C) The perceived risk is lower when compared to store channels.
D) The Internet is not economically viable for retailers looking to expand their markets.
E) It has limited effectiveness in making personalized recommendations.
37) By obtaining information about customer preferences and past purchase behavior, retailers
operating an electronic channel are able to:
A) design more secure sites for credit card users.
B) develop faster download times.
C) promote showrooming.
D) respond immediately to consumer inquiries.
E) tailor merchandise and recommendations.
38) Internet retailers offer ________, where customers can click a button at any time and have an
instant messaging e-mail or voice conversation with a customer service representative.
A) live chats
B) cookies
C) showrooming
D) contact scraping
E) intranet portals
39) Retailers can use multiple channels synergistically by
A) using one channel to promote the others.
B) providing similar assortments across channels.
C) providing a limited amount of information to customers.
D) concentrating only on catalogs for product promotions.
E) reducing prices for products in all channels.
40) Which of the following strategies can a retailer utilize to attract shoppers to its website?
A) Persuade investors with positive sales forecasts.
B) Encourage vendors to deliver the assortments.
C) Focus on bankruptcy proceedings to create a trustworthy image.
D) Print the website address on signage, bags, and in advertising.
E) Prime its sales associates to use its website.
41) Multichannel and omnichannel retailers struggle to provide an integrated shopping experience,
because
A) various channels demand various skills and unique resources.
B) they do not have intermediaries for supplying products.
C) they generally offer limited assortments in their channels.
D) multichannel retailing often results in a pyramid scheme.
E) merchandise is offered at the same price across channels.
42) ________ involves selling the same products at the same prices through the same distribution
system for all channels.
A) Channel migration
B) Showrooming
C) Automated retailing
D) Integration
E) Personalization
43) Which of the following statements is true of the operations of multichannel retailers?
A) Integrating various channel operations does not pose a major problem.
B) They need to maintain a consistent image across channels.
C) Most retailers have a common organization to manage all channels.
D) Competition does not have a significant impact on pricing.
E) Similar assortments are often suitable for various channels.
44) ________ occurs when a consumer goes into a store to learn about different brands and
products and then searches the Internet for the same product sold at a lower price.
A) Returning
B) Direct selling
C) Automated retailing
D) Showrooming
E) Sweethearting
45) ________ occurs when customers gather information from a retailer’s channel and buy
products from a competitor’s channel.
A) Channel expansion
B) Channel integration
C) Channel migration
D) Omniretailing
E) Automated retailing
46) Matt often goes to a retail store to look at electronic goods. He learns about the brands and
products and searches the Internet for lower prices. This act by Matt is an example of
A) sweethearting.
B) automated retailing.
C) omniretailing.
D) showrooming.
E) channel integration.
47) Retailers can reduce showrooming by
A) designing programs to sell merchandise to other distributors rather than end-users.
B) using a single channel to promote products.
C) offering limited assortments on their websites.
D) promoting private-label merchandise that can be purchased only from the retailer.
E) recruiting people to become distributors in their network.
48) Which of the following terms represents a form of channel migration?
A) Showrooming
B) Phishing
C) Multilevel system
D) Omniretailing
E) Pyramid scheme
49) Which of the following strategies aids in reducing channel migration?
A) Offer uniquely relevant information to customers.
B) Persuade suppliers to increase their sales forecasts.
C) Encourage vendors to deliver complete assortments.
D) Increase efficiencies of supply chain management.
E) None of these
50) Catherine wanted to purchase a digital camera. Hence, she visited an online retailer’s website
to learn more about the different features and capabilities of the device. Catherine went to a
big-box store to make other purchases. She sees the camera there and purchases it. Which of the
following terms describes Catherine’s actions?
A) Channel migration
B) Channel expansion
C) E-tailing
D) Phishing
E) Automated retailing
51) What is m-commerce, and how is it different from e-commerce?
52) Describe the direct selling channel along with pros and cons of the direct selling model.
53) How have traditional store-based retailers benefitted by adding Internet channels to their
operations?
54) How does the Internet help customers evaluate merchandise when making buying decisions?
55) Explain the perceived risks involved in Internet shopping.
56) How can multichannel and omnichannel retailers reduce showrooming?
57) Explain how channel migration poses a challenge to multichannel and omnichannel retailers.