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1. The market-pull view of new product innovation is to:
Difficulty: Easy
2. Which of the following is NOT part of the new-product development process?
Difficulty: Easy
3. An example of a prototype is:
Difficulty: Moderate
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4. Process design:
Difficulty: Moderate
5. A restaurant offers a “customer’s choice” sandwich for which the customer specifies the
bread, meat, cheese and topping he or she wants. There are three types of bread, three types of
meat, three types of cheese and four types of topping. How many different sandwiches can the
restaurant make?
Difficulty: Moderate
6. Modular design involves:
Difficulty: Moderate
7. Three typical misalignments between product design and operations are:
Difficulty: Hard
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8. Quality Function Deployment:
Difficulty: Moderate
9. Quality Function Deployment includes which of the following: (1) relative importance of
customer attributes, (2) tolerance stack-up, (3) a comparison to the competitor’s product, (4)
engineering characteristics, (5) customer perceptions, (6) customer attributes, (7) variation
around a target, (8) value analysis.
Difficulty: Hard
10. The concept that a product should not only fit the market needs but have a technical
advantage as well is known as the:
Difficulty: Moderate
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11. In which phase of the new-product design process should considerations about tradeoffs
among product cost, quality, and schedule be made?
Difficulty: Moderate
12. When marketing, engineering, and operations simultaneously develop a product, this
approach is known as _________.
Difficulty: Moderate
13. Quality Function Deployment:
Difficulty: Hard
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14. Design for manufacturing involves:
Difficulty: Hard
15. Value analysis:
Difficulty: Moderate
16. Product design supports the business strategy.
Difficulty: Moderate
17. Misalignments between operations and product design can occur in technology,
infrastructure, and rewards systems.
Difficulty: Easy
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18. The first step in Quality Function Development is to determine the customer attributes.
The second step in QFD is to translate the customer attributes into target values.
Difficulty: Hard
19. One of the major benefits of concurrent engineering is the reduction in time to complete
the new-product development process.
Difficulty: Moderate
20. Market pull is the best way to introduce new products.
Difficulty: Moderate
21. Modular design offers new opportunities for product and process design.
Difficulty: Easy
22. ISO 9000 requires that a new-product development process be defined and followed by a
company.
Difficulty: Easy
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23. With the technology push view of new-product introduction, technology and the market
equally determine which products a firm should make.
Difficulty: Easy
24. Medtronic Inc. designs and manufacturers pacemakers, small metal cases that contain
electronic circuitry and a battery to regulate a person’s heartbeat. Describe the typical process
that should be followed by Medtronic Inc. while developing a new generation of this
technology.
Difficulty: Moderate
Chapter 03 – Product Design
25. Explain the information conveyed by various elements in the house of quality.
Difficulty: Moderate
26. What are ways in which a company could collaborate with customers for new-product
design?
Asking customers the right questions: What can we do to make your life easier or more
productive?
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27. What criteria are important when a company is considering a supplier as a potential
collaborator in new-product development?
Difficulty: Moderate
28. Describe value analysis. What are the desirable outcomes of value analysis to the firm?
To customers?
Difficulty: Moderate
29. Describe modular design. What are the desirable outcomes of modular design to the firm?
To customers?
Difficulty: Moderate