69. A company must decide whether or not to change its packaging to a more environmentally safe
material. The impact of the decision on profits depends on which of the following three possible
scenarios develops in the future.
Scenario 1:
The media does not focus heavily on concerns about packaging and no new laws requiring changes in
packaging are passed. Under this scenario, the company will make $35 million if they change their
packaging now, but will make $75 million if they do not change their packaging now.
Scenario 2:
The media does focus heavily on concerns about packaging and no new laws requiring changes in
packaging are passed. Under this scenario, the company will make $50 million if they change their
packaging now, but will make $55 million if they do not change their packaging now.
Scenario 3:
The media does focus heavily on concerns about packaging and new laws requiring changes in
packaging are passed. Under this scenario, the company will make $60 million if they change their
packaging now, but will make only $15 million if they do not change their packaging now.
The prior probabilities of the three scenarios are 0.3, 0.5, and 0.2, respectively. What is the most the
company should be willing to pay for a research study designed to reduce its uncertainty about media
and legal developments concerning packaging?
Candy Store
A payoff table for a Candy store is shown below.
The following prior probabilities are assigned to the states of nature: P(s1) = 0.2, P(s2) = 0.6, and P(s3)
= 0.2.
70. {Candy Store Narrative} What is the expected payoff with perfect information?