Mini-Case
The Bank of Bramblewood survived the Great Depression through the dedication, hard work, and
conservative practices of its first president, Red E. Kash. Indeed, Red’s personal drive and
business skills helped the Bank of Bramblewood thrive during his 50-year tenure as president.
After his retirement his granddaughter, Patty, took a position with the bank. Patty inherited her
grandfather’s business skills and by 1994 she had risen to become the second member of the
Kash family to head the bank.
Patty admits she owes a great deal to her grandfather’s leadership and advice, but she also
quickly points out that the banking industry has changed significantly since Red retired. Patty
graduated from college with a degree in finance, and also holds several certifications with the
American Institute of Banking. “What Granddad achieved during his era was truly remarkable,”
Patty points out. “But times have changed, and banking regulations and bank competitors have
certainly changed. If we hope to prosper in this century we have to adjust to new competition,
learn to work with new technologies, and take advantage of new opportunities. The Bank of
Bramblewood has always operated for the benefit of our customers and we will continue to do
so. But we must serve them more efficiently and creatively than in the past.”