Chapter 02 Major Business Initiatives: Gaining Competitive Advantage
with IT Answer Key
Multiple Choice Questions
1.
The path a product or service follows from the originator of the product or
service to the end consumer is called ____.
2.
Which of the following activities tracks inventory and information among
business processes and across companies?
3.
A supply chain management (SCM) system is an IT system that supports
supply chain management activities by:
4.
Most large manufacturing companies use _____ processes, which ensure
that the right parts are available as products in process move down the
assembly line.
5.
Just-in-time (JIT) is:
6.
If you were to purchase a car and the assembly of that car was dictated by
your requirements before it was manufactured, you would be utilizing which
type of manufacturing process?
7.
Which type of transportation uses multiple channels to transport products
from the manufacturing location to the customer destination?
8.
Which of the following supply chain activities ensures that the right quantity
of parts arrive at the right time for production or sale?
9.
Which of the following supply chain activities keeps the cost of transporting
materials as low as possible consistent with safe and reliable delivery?
10.
Which of the following supply chain activities ensures no sales are lost
because shelves are empty?
11.
In relation to SCM, what is an information partnership?
12.
You visit your local florist to order flowers for a party you were preparing
for. The florist, however, did not have the type of flower arrangement you
hoped for but the florist was able to immediately find, order, and deliver this
arrangement directly to your home from their supplier. What kind of
relationship does this represent?
13.
Which of the following systems uses information about customers to gain
insights into their needs, wants, and behaviors in order to serve them
better?
14.
E-mail, fax, phone, and the Web are all ways in which most companies
interact with their customers. What term describes this method of
communication?
15.
Which of the following is a fundamental goal of CRM systems?
16.
What is the difference between SCM and CRM?
17.
One of the primary functions of CRM is the sales force automation (SFA)
system. What is SFA’s purpose?
18.
Which of the following CRM functions empower sales representatives with
information and business intelligence focused on customer buying patterns
and needs?
19.
Which of the following steps is included in the sales process?
20.
_____ are functions that support CRM after the sale.