Mission and vision statements
Customer relationship management
76. According to the Manager’s Shoptalk of chapter 2, Latin American executives are more less to use
tools such as:
customer segmentation and business process reengineering.
consumer ethnography and corporate blogs.
activity-based management and virtual teams.
scenario planning and lean operations.
CASE
Scenario – Britney Marr
The opportunity to gain a foothold in the snack cracker industry had just been found. Britney Marr, an
account executive manager for Baked Wheat Industries had developed an interest in wheat crackers
two months ago when one of her newly hired account execs, Amy Bender, had convinced her about
the high margins and promising future associated with that market. Marr had always believed that if
you do your homework in hiring the best people then it only makes sense to listen to their
recommendations and implement their suggestions.
Marr had given her approval to Bender to explore opportunities to move into this promising new
market. This morning, Bender had reported that the Jackson Corporation had severed its contract with
Feel Good Crackers Incorporated. Apparently, the Feel Good salesman had shared sensitive
information about Jackson at a cocktail party. Bender had already established a good relationship with
Feel Good buyers and so recognized this as an opportunity to expand her market into wheat crackers.
1. Marr’s behavior provides an example of:
division of organization.
the principle of inversion.
2. Marr’s management style reflects a belief in: