Based on the information in Scenario C, which of the following is likely to be the dominant
attribute of Parker Brothers?
Scenario D. Lupe works for a small company that makes bottled ketchup, salsa, and other
condiments. She reports to the CFO. It is her job to predict the costs of raw materials for
the next five years. She uses various research sources, including the news, to learn who
the competitors are and what they have been doing. In fact, she subscribes to an analyst
e-newsletter that tells her about crop availability and weather conditions all around the
globe. Every month she develops a spreadsheet for her boss indicating the likely costs of
vegetables given the type of weather conditions expected in each area of the world and
thus the availability of particular crops. She is also involved in a team that is investigating
how to cut production costs. They have recently met with Fresh Sips, a company that
bottles water. Fresh Sips is considered the top company in the bottled water industry,
especially in bottling process knowledge. Lupe’s team is comparing their processes to
those of Fresh Sips to see how they might improve.