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62.
An outcome of environmental scanning is _____, which is the information necessary to
decide how best to manage in a given competitive environment.
63.
Alicia writes a narrative that describes what she thinks will happen to her catering
business if consumer interest in healthy cuisine continues to grow. This narrative is an
example of _____.
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64.
_____ create alternative combinations of different factors into a total picture of the
environment and a firm.
65.
Which of the following combinations can result in a best-case scenario?
66.
The method for predicting how variables will change in the future is known as _____.
67.
Which of the following is true about using forecasts?
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68.
Harry, who works as a manager for a manufacturing company, investigates what computer
programs his company's five biggest rivals use for placing and tracking customer orders.
He then compares the features of those programs with the program his company uses.
What process has Harry used?
2-86
69.
To improve customer service in its overseas call center, Bolt Smartphones decided to
investigate the call center practices of competing companies. The team discovered that a
smaller company, Grasshopper Phones Inc., seemed to have outstanding customer
service. The team then determined differences between the organizations and developed a
plan to incorporate the best elements of Grasshopper into Bolt. This illustrates _____.
70.
Domain selection, diversification, mergers/acquisitions, and divestiture are all examples of
_____.
71.
_____ occurs when a firm invests in different types of businesses or products or when it
expands geographically to reduce its dependence on a single market or technology.
72.
The entrance by a company into another market or industry for which it has an existing
expertise is called _____.
73.
One firm buying another is called a(n) _____.
74.
Fashion Forward Accessories recently announced that it was selling off its scarf division in
order to realign itself more competitively in the marketing of its other products, particularly
its purse and belt divisions. Which of the following strategic maneuvers is illustrated in
this scenario?
75.
Two general types of proactive strategies for influencing an organization's environment are
_____.
76.
_____ strategies are used by an organization acting on its own to change some aspect of
its current environment.
77.
Titan and Spencer-Fields are the two leading online booksellers. Recently, Titan engaged
in an online price war with Spencer-Fields in order to gain greater market share. This is an
example of _____ on the part of Titan.
78.
Grandma Myrtle's Tasty Treats is a company that sells different varieties of snack cakes.
When Grandma Myrtle's Tasty Treats spends its own money to promote the snack cake
industry as a whole, the company is practicing _____.
79.
When a brand advertises its products as being superior to that of its competitors, it is
demonstrating _____.
80.
When two or more companies work together to manage their external environment, they
are using _____.
81.
Quartermaine University has just formed a board of trustees and invited 25 of its
wealthiest alumni to join. In this example, Quartermaine University is demonstrating
_____.
82.
Wellspring Health and United Coverage are two health insurance companies that have
joined forces with one another to lobby against a new regulation that will affect their
ability to deny claims. This action is referred to as _____.
83.
The process of sharing power with employees is called _____.
84.
Bette recently got promoted to a managerial role in a bureaucratic organization. The
industry was changing dramatically, and Bette suggested that the management team
encourage employees to develop confidence by giving them some control and authority in
order to create a more flexible, adaptable organization. Here, Bette is suggesting the use
of _____ with employees.
85.
Creating supplies of excess resources in case of unpredictable needs is known as _____.
86.
Lana owns Party Platter, a store that specializes in festive decorations and attractive but
disposable tableware. She is projecting that the economy will rebound this fall. She
ordered additional holiday-themed merchandise in February in anticipation of possible
surge in sales during the holiday season. In this case, which of the following methods is
Lana using to be sure that she has enough gifts for extra holiday customers?
87.
Leveling normal fluctuations at the boundaries of the environment is called _____.
88.
Methods for adapting the technical core to changes in the environment are known as
_____.
89.
NBIC (National Bicycle Industrial Company) of Japan specializes in mass customization in
order to cater to the changing demands of its customers. Customers can choose the frame
and other parts of the bicycle and it is made according to their order. This is one example
of how NBIC uses _____.
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90.
The set of important assumptions about an organization and its goals and practices that
members of the company share is called organization _____.
