A) extranets
B) CRM
C) KMS
D) TPS
50. You work for a highly successful advertiser that is just about to expand nationally. Of utmost importance
will be finding a way to store and disseminate their clients’ continually updated branding guides, which
include multiple image files and text documents, to all of the firm’s branches. What system will best serve
these needs?
A) a TPS with KMS capabilities
B) an extranet with KMS capabilities
C) an intranet with KMS capabilities
D) a CRM
51. You have been hired by Inspiration Inc., to help improve their profit margin. Inspiration Inc. is a business
communications consultancy that services many clients in different industries throughout the United States.
The end products of the company are customized recommendations for the best use of a client’s existing
resources for improving internal communications, typically delivered via documentation in different media.
The company has approximately 100 consultants, all of whom are located in their central headquarters in
Chicago. What system do you recommend to improve the company’s business processes and increase their
profit margin?
A) extranet, to enable quick collaboration over the Internet, minimize the time spent communicating with
the client, and minimize the amount of paperwork needed
B) marketing system, for improving sales levels
C) KMS, for minimizing redundant work on similar clients
D) CRM, to maintain easily accessible customer records to minimize the time spent looking for client data