Molly Hue Apparels Inc. (MHA) had been outsourcing its production to less-developed
countries in order to reduce its cost of production. With the emergence of its competitor,
Hova Inc., MHA lost its competitive advantage. Hova had its production units in its home
country that allowed the company to bring out the latest trends to the market earlier than
MHA. Also, MHA frequently suffered due to political instability and lack of intellectual
property laws in the outsourced countries. Thus, parts of MHA’s strategies became
obsolete and it had to relocate its production. What are such obsolete strategies referred
to as in the planned emergence model?