Operations Management, 11e (Heizer/Render)
Chapter 2 Operations Strategy in a Global Environment
Section 1 A Global View of Operations and Supply Chains
1) Boeing’s development of the 787 Dreamliner is an example of a company obtaining a competitive
advantage through product differentiation/innovation.
2) NAFTA seeks to phase out all trade and tariff barriers among Canada, Mexico, and the United States.
3) The World Trade Organization has helped to significantly reduce tariffs around the world.
4) Production processes are being dispersed to take advantage of national differences in labor costs.
5) NAFTA seeks to phase out all trade and tariff barriers between the United States and Asia.
6) One reason for global operations is to gain improvements in the supply chain.
7) One reason to globalize is to learn to improve operations.
8) To attract and retain global talent, and to expand a product’s life cycle, are both reasons to globalize.
9) A product will always be in the same stage of its product life cycle regardless of the country.
10) The World Trade Organization helps provide governments and industries around the world with
protection from firms that engage in unethical conduct.
11) Which of the following statements regarding the Dreamliner 787 is true?
A) Boeing has found partners in over a dozen countries.
B) The new aircraft incorporates a wide range of aerospace technologies.
C) The new aircraft uses engines from not one, but two manufacturers.
D) Boeing will add only 20 to 30 percent of the aircraft’s value.
E) All of the above are true.
12) Boeing’s new 787 Dreamliner:
A) is assembled in Washington, D.C.
B) uses engines from Japan.
C) has its fuselage sections built in Australia.
D) has increased efficiency from new engine technology.
E) results from a partnership of about a dozen companies.
13) Cost cutting in international operations can take place because of:
A) lower taxes and tariffs.
B) lower wage scales.
C) lower indirect costs.
D) less stringent regulations.
E) all of the above.
14) Which of the following did the authors NOT suggest as a reason for globalizing operations?
A) reduce costs
B) improve the supply chain
C) pursue stockholder approval ratings
D) understand markets
E) attract and retain global talent
15) Multinational organizations can shop from country to country and cut costs through:
A) lower wage scales.
B) lower indirect costs.
C) less stringent regulations.
D) lower taxes and tariffs.
E) all of the above.
16) The term maquiladora is most synonymous with:
A) free trade zones in Mexico.
B) Chinese forced labor camps.
C) home-based or cottage industry.
D) areas that do not meet U.S. standards for workplace safety and pollution.
E) tax breaks provided by some South American countries to other South American countries.
17) Which of the following is true of maquiladoras?
A) They discourage foreign businesses from outsourcing.
B) They assess tariffs only on the value-added work done.
C) They originated in China.
D) None of the above
E) All of the above
18) Which of the following represents a reason for globalizing operations?
A) to improve the supply chain
B) to improve operations
C) to expand a product’s life cycle
D) to attract and retain global talent
E) all of the above
19) Which of the following does NOT represent a valid reason for globalizing operations?
A) reduce costs
B) improve the supply chain
C) reduce responsiveness
D) attract and retain global talent
E) understand markets
20) The purpose of NAFTA is to:
A) substitute cheap labor in Mexico for expensive labor in the United States.
B) curb illegal immigration from Mexico to the United States.
C) phase out all trade and tariff barriers between North America and South America.
D) phase out all trade and tariff barriers between the United States, Canada, and Mexico.
E) provide fair and equitable tariff rates for trade between the United States, Canada, and Mexico.
21) With reference to cultural and ethical issues, the World Trade Organization has:
A) eliminated bribery.
B) made progress in providing equal protection of intellectual property among nations.
C) phased out all trade and tariff barriers between the United States and Mexico.
D) eliminated slave labor and child labor.
E) played little role in addressing cultural and ethical issues among nations.
22) ________ are areas located along the United States-Mexico border in which factories receive
preferential
tariff treatment.
23) ________ is a free trade agreement among Canada, Mexico, and the United States.
24) ________ and ________ are two issues where significant cultural differences are large, yet progress
toward global uniformity is slowly being accepted.
25) An organization that has worked to achieve global uniformity in cultural and ethical issues such as
bribery, child labor, and environmental regulations is ________.
26) Identify five countries from which Boeing’s 787 Dreamliner has suppliers.
27) How can global operations improve the supply chain?
28) How do global operations attract new markets?
29) State two examples of cultural and ethical issues that face operations managers in a global
environment.
30) Since the early 1990s, residents in a number of developing countries have overcome culture, religious,
ethnic, and political productivity barriers. These disappearing barriers coupled with simultaneous
advances in technology, reliable shipping, and cheap communication have all led to the growth of what
three things?
Section 2 Developing Missions and Strategies
1) An organization’s strategy is the purpose or rationale for its existence.
2) Which of the following activities takes place most immediately once the mission has been developed?
A) The firm develops alternative or back-up missions in case the original mission fails.
B) The functional areas develop their functional area strategies.
C) The functional areas develop their supporting missions.
D) The ten OM decision areas are prioritized.
E) Operational tactics are developed.
3) Which of the following statements about organizational missions is FALSE?
A) They reflect a company’s purpose.
B) They indicate what a company intends to contribute to society.
C) They are formulated after strategies are known.
D) They define a company’s reason for existence.
E) They provide guidance for functional area missions.
4) The fundamental purpose of an organization’s mission statement is to:
A) create a good human relations climate in the organization.
B) define the organization’s purpose in society.
C) define the operational structure of the organization.
D) generate good public relations for the organization.
E) define the functional areas required by the organization.
5) Which of the following statements is true?
A) Corporate mission is shaped by functional strategies.
B) Corporate strategy is shaped by functional strategies.
C) Functional strategies are shaped by corporate strategy.
D) External conditions are shaped by corporate mission.
E) Functional area missions are merged to become the organizational mission.
6) According to the authors, which of the following strategic concepts allow firms to achieve their
missions?
A) productivity, efficiency, and quality leadership
B) differentiation, cost leadership, and response
C) differentiation, quality leadership, and response
D) distinctive competency, cost leadership, and experience
E) differentiation, distinctive competency, quality leadership, and capacity
7) A strategy is a(n):
A) set of opportunities in the marketplace.
B) broad statement of purpose.
C) simulation used to test various product line options.
D) plan for cost reduction.
E) action plan to achieve the mission.
8) The ________ is how an organization expects to achieve its missions and goals.
9) What is the difference between a firm’s mission and its strategy?
Section 3 Achieving Competitive Advantage Through Operations
1) Experience differentiation is an extension of product differentiation, accomplished by using people’s
five senses to create an experience rather than simply providing a service.
2) Low-cost leadership is the ability to distinguish the offerings of the organization in a way that the
customer perceives as adding value.
3) Which of the following is LEAST likely to be a low-cost leadership competitive advantage?
A) low overhead
B) effective capacity use
C) inventory management
D) broad product line
E) mass production
4) A firm can effectively use its operations function to yield competitive advantage through all of the
following EXCEPT:
A) customization of the product.
B) setting equipment utilization goals below the industry average.
C) speed of delivery.
D) constant innovation of new products.
E) maintaining a variety of product options.
5) The ability of an organization to produce goods or services that have some uniqueness in their
characteristics is:
A) mass production.
B) time-based competition.
C) competing on productivity.
D) competing on quality.
E) competing on differentiation.
6) Which of the following statements best characterizes delivery reliability?
A) a company that always delivers on the same day of the week
B) a company that always delivers at the promised time
C) a company that delivers more frequently than its competitors
D) a company that delivers faster than its competitors
E) a company that has a computerized delivery scheduling system
7) Which of the following is an example of competing on the basis of differentiation?
A) A firm manufactures its product with less raw material waste than its competitors do.
B) A firm’s products are introduced into the market faster than its competitors’ products are.
C) A firm’s distribution network routinely delivers its product on time.
D) A firm offers more reliable products than its competitors do.
E) A firm advertises more than its competitors do.
8) The ability of an organization to produce services that, by utilizing the consumer’s five senses, have
some uniqueness in their characteristics is:
A) sensory response.
B) time-based competition.
C) differentiation.
D) flexible response.
E) experience differentiation.
9) Which of the following best describes experience differentiation?
A) immerses consumers in the delivery of a service
B) uses people’s five senses to enhance the service
C) complements physical elements with visual and sound elements
D) consumers may become active participants in the product or service
E) All of the above are elements of experience differentiation.
10) Experience differentiation:
A) isolates the consumer from the delivery of a service.
B) is an extension of product differentiation in the service sector.
C) uses only the consumer’s senses of vision and sound.
D) keeps consumers from becoming active participants in the service.
E) attempts to make the service experience different for every single customer.
11) Which of the following is the best example of competing on low-cost leadership?
A) A firm produces its product with less raw material waste than its competitors do.
B) A firm offers more reliable products than its competitors do.
C) A firm’s products are introduced into the market faster than its competitors’ products are.
D) A firm’s research and development department generates many ideas for new products.
E) A firm advertises more than its competitors do.
12) Franz Colruyt has achieved low-cost leadership through:
A) effective use of voice mail.
B) plastic, not paper, shopping bags.
C) background music that subtly encourages shoppers to buy more.
D) converting factories, garages, and theaters into retail outlets.
E) exclusive use of the Euro.
13) Which of the following is an example of competing on quick response?
A) A firm produces its product with less raw material waste than its competitors do.
B) A firm offers more reliable products than its competitors do.
C) A firm’s products are introduced into the market faster than its competitors’ products.
D) A firm utilizes its capacity more effectively than its competitors do.
E) A firm advertises more than its competitors do.
14) Response-based competitive advantage can be:
A) flexible response.
B) reliable response.
C) quick response.
D) all of the above.
E) none of the above.
15) The creation of a unique advantage over competitors is called a(n) ________.
16) Service organizations can immerse the consumer in the service, or have the consumer become a
participant in the service, as they practice ________.
17) Competitive advantage through operations can be achieved by ________, ________, and/or ________.
18) Provide an example of an organization that achieves competitive advantage through experience
differentiation. Explain.
Section 4 Issues in Operations Strategy
1) Before establishing and implementing strategy, a resources view would ensure that which of the
following resources are available?
A) financial
B) physical
C) human
D) technological
E) all of the above
2) Porter’s Five Forces Model is used to evaluate competition based on which 5 aspects?
A) research and development, cost, legal regulations, suppliers, customers
B) immediate rivals, potential entrants, customers, suppliers, and substitute products
C) potential entrants, customers, suppliers, legal regulations, and cost
D) immediate rivals, potential entrants, cost, substitute products, and legal regulations
E) cost, legal regulations, advertising effectiveness, potential entrants, and immediate rivals
3) Porter’s Five Forces Model contains which of the following?
A) immediate rivals
B) potential entrants
C) customers
D) suppliers
E) all of the above
4) Who introduced the concept of value-chain analysis?
A) Ford
B) Toyota
C) Porter
D) Smith
E) Gates
5) Value-chain analysis can be used to determine if a business is adding unique value in which of the
following areas?
A) product research
B) human resources
C) process innovation
D) quality management
E) all of the above
6) Which of the following is not part of value-chain analysis?
A) product research
B) quality management
C) supply chain management
D) marketing
E) human resources
7) Which of the following environmental factors has not contributed to Microsoft’s changing strategy?
A) Google
B) security issues
C) faster processors
D) the Internet
E) global warming