Chapter 17: Managing Information
TRUE/FALSE
1. Raw data contain useful information that communicate a clear and readily understandable message to
the person for which the data were gathered.
2. Unsupervised data mining is unethical.
MULTIPLE CHOICE
1. A company that wants to create a first-mover advantage needs to know that such a strategy can result
in:
a.
limited market share
b.
significant expense
c.
a condition of certainty
d.
a static environment
e.
all of these
2. Which of the following statements about the characteristics and costs of useful information is true?
a.
Raw data become information as soon as the facts and figures are manipulated.
b.
For information to be useful, it has to be malleable, concrete, reliable, and timely.
c.
Obtaining good information incurs negligible costs in terms of acquisition, processing,
storage, retrieval, and communication.
d.
Useful information does not come cheaply.
e.
All of these statements about the characteristics and costs of useful information are true.
3. In the process of capturing information, ASCII text is generated by:
a.
bar codes
b.
electronic scanners
c.
optical character recognition software
d.
e-tools
e.
data mining
4. Data mining is the:
a.
automated, electronic capture of data
b.
process of hypothesis testing in large databases
c.
process of verifying known relationships in large amounts of data
d.
process of discovering unknown patterns and relationships in large amounts of data
e.
method used to identify and eliminate perishable data
5. Data clusters:
a.
result from the use of internal data mining
b.
are a statistical technique used for trend analysis
c.
are used to create samples for statistical analyses
d.
occur when three or more database elements occur together in a significant way
e.
are accurately described by all of these
6. Two critical steps are required to make sure that data can be accessed by authorized users and no one
else. They are:
a.
authentication and authorization
b.
authorization and empowerment
c.
delegation and empowerment
d.
encryption and empowerment
e.
authentication and encryption
7. The goal of an executive information system (EIS) is to:
a.
replace the need for intuition in decision making
b.
create a link among authorized data and network users
c.
protect organizational data from hackers
d.
provide accurate, complete, relevant, and timely information to managers
e.
do none of these
8. A(n) __________ is a private company network that allows employees to easily access, share, and
publish information using Internet software.
a.
LAN portal
b.
private company network (PCN)
c.
intranet
d.
electronic data sharing system
e.
information network
9. __________ is the direct electronic transmission of purchase and ordering information from one
company’s computer system to another company’s computer system.
a.
Automated processing
b.
Electronic data interchange
c.
Transaction channeling
d.
Data manipulation
e.
Information exchange
10. Which of the following statements about knowledge is true?
a.
Data and information are the same as knowledge.
b.
Knowledge resides in information.
c.
Knowledge is the understanding that one gains from information.
d.
Knowledge is easier to acquire than data and information.
e.
All of these statements about knowledge are true.