Scenario D. Complete Energy and Health Inc. develops foods and beverages aimed at
boosting the energy levels of athletic and active individuals. In a product development
meeting, Chris suggests that Complete Energy acquire a newly developed technology for
infusing vitamin and mineral blends into food, created by Food Essentials Chemical Co.
Chris believes that it would be easiest and fastest to acquire the technology straight from
Food Essentials. Jason, although supportive of the infusing idea, feels that the
methodology behind the next generation of Complete Energy bars should be kept
exclusive. Jason knows it may take longer to produce the technology and the bars, but he
feels that the competitive advantage and exclusivity are worth the wait. Finally, Mara likes
Chris’s idea of incorporating the Food Essentials technology but feels that Complete
Energy does not possess sufficient financial resources to buy the technology outright. She
suggests that they should opt for something more economical.