107. A(n) __________ is an information system that helps managers understand problems and potential
solutions by acquiring and analyzing information with sophisticated models and tools.
executive information system
108. Most __________ work by using a collection of “if-then” rules to sort through information and
recommend a course of action.
executive information systems
Jupiter Communications
Internet research firm Jupiter Communications estimates that 47 percent of teens use the Net. In
1999, an entrepreneur developed Kibu.com as an online fashion magazine for girls between the ages of
13 and 18. The messages from Kibu’s advertisers were tailored for, and intriguing to, a teenage
audience. Revenue came from companies that sponsored various channels and features on the site,
such as the Fashion Channel. Kibu had a loyalty program, the kPoints xChange, which gave site
visitors an incentive to communicate with the site and its sponsors. Each time they did, they earned
points that could be exchanged for merchandise, such as CDs, movie tickets, or beaded jewelry.
Visitors who filled out surveys could win one of the 10,000 Kibu Boxes. Box recipients got still more
points if they went to the Box Channel and filled out forms telling one to three of the participating
companies how they liked the products inside. By September 2000, however, the site closed, and its
founders returned remaining start-up capital to investors.
109. Refer to Jupiter Communications. An individual’s unprocessed response to a Kibu survey would be
an example of: