66) In which of the following stores would you be most likely to encounter a four-way fixture?
A) Dazzle, a fashion apparel store
B) Pet Mall, a pet store
C) Farm Foods, an organic produce store
D) Harris Music Store, retailer of musical instruments
E) Globes, a retailer of antique atlases, maps, and globes
67) Dana is planning on renovating her kitchen. When she went into a home improvement store,
she admired the various model kitchens the store had set up. Each kitchen used a different style and
color scheme and allowed Dana to consider the possible themes she could use. Which merchandise
presentation technique is the store utilizing?
A) Store-oriented presentation
B) Vertical merchandising
C) Idea-oriented presentation
D) Tonnage merchandizing
E) Item and size presentation
68) ________ is used to present products when retailers offer a limited number of predetermined
price points within a product classification category.
A) Flexible pricing
B) Competitive pricing
C) Price presentation
D) Price lining
E) Vertical merchandising
69) When Lena went to buy walking shorts, she first noticed the store had three racks of shorts.
Then, she noticed all the shorts on one rack were $14.99, all the shorts on the second rack were
priced at $19.99, and all the shorts on the third rack were priced at $24.99. What type of
merchandise presentation did Lena see?
A) Price lining
B) Idea-oriented presentation
C) Tonnage merchandising
D) Frontal presentation
E) Gondola presentation
70) By using ________, stores can effectively organize merchandise to follow the eye’s natural
movement.
A) vertical merchandising
B) diagonal organization
C) purchase visibility
D) rounder displays
E) a page format
71) ________ is a display technique in which large quantities of merchandise are displayed
together.
A) Price lining
B) Merchandise highlighting
C) Frontal presentation
D) Tonnage merchandising
E) Style/item presentation
72) Sam’s merchandise is sold in large quantities and stacked high on metal shelving. This
merchandising gives the customer a message of low prices. Which of the following merchandising
techniques is Sam’s using?
A) Tonnage merchandising
B) Price lining
C) Color presentation
D) Frontage presentation
E) Atmospherics
73) ________ is in the middle of each aisle of a grid layout where less compelling or exciting
products are displayed.
A) Tonnage merchandising
B) Vertical merchandising
C) Mass marketing
D) Product visibility
E) The center store
74) ________ refers to the design of an environment by stimulation of the five senses.
A) Atmospherics
B) Ecoscaping
C) Terraforming
D) Arboriculture
E) Showrooming
75) As you enter Yesteryear, a vintage clothing boutique, you’re aware of how inviting the store is
for browsers. The entire lighting is from floor and table lamps. The music plays Benny Goodman
serenades, and the air smells like powder. The walls are covered in vintage floral wallpaper. This
design that stimulates customers’ senses is called
A) ecoscaping.
B) terraforming.
C) arboriculture.
D) atmospherics.
E) showrooming.
76) Which of the following statements is true of lighting when creating an appealing store
atmosphere?
A) It captures a mood or feeling that enhances the store’s image.
B) Good lighting is limited to illumination of a store’s space.
C) A store’s lighting generally does not have an impact on customers.
D) Focusing lights on the store’s architecture strategically draws customers through the store.
E) All of these.
77) Which colors would be best suited to produce emotional, vibrant, hot, and active responses
from customers?
A) Blue and green tones
B) All the colors of the rainbow
C) White, eggshell, ecru, and other white hues
D) Red, gold, and yellow tones
E) Pink, red, and magenta tones
78) Customers shopping in a scented store
A) feel no significance difference in the shopping experience.
B) tend to spend less time in the store.
C) think they spent less time in shopping.
D) feel they wait a long time for checking out.
E) always make impulsive purchases.
79) Which of the following statements about the use of scent to change or augment the
atmospherics in a store is true?
A) The methods used to introduce scent into a store are relatively expensive.
B) Scents can improve customers’ subjective shopping experience.
C) The age of the target market does not affect the way scents are received and decoded.
D) There are no ethnic differences in the way scents are received and decoded.
E) Scents can make customers think they spent a longer time in a store.
80) What are the basic shopping goals of a customer that depend on a store’s environment?
A) Task completion and recreation
B) Sale shopping and bargain hunting
C) Customer satisfaction and customer service
D) Bulk purchasing and bulk breaking
E) Entertainment and exercise
81) What are the objectives that must be met when managers are designing or redesigning a store?
82) How does flexibility become an important aspect when controlling costs?
83) What are the advantages and disadvantages of a grid layout?
84) How is an end cap an effective display?
85) What is the rationale behind placing destination merchandise throughout the store?
86) Why are demand and promotional merchandise placed in the back left-hand corner of the
store?
87) Explain the use of a gondola as a fixture.
88) Explain the concept of vertical merchandising.
89) How does smell impact customers’ mood and emotions?
90) What are the two basic shopping goals and how can the impact of a store’s environment
influence the customer’s shopping goals?