13) What are the implications of an empty row (i.e., one with no check marks or x’s) in the main
body of the matrix of the house of quality?
A) Nothing, it’s just a sparse row.
B) There is no synergy among the product characteristics.
C) Product characteristics are potentially superfluous.
D) Customer requirements are potentially not being met by the product.
14) What are the implications of an empty column (i.e., one with no check marks or x’s) in the
main body of the matrix of the house of quality?
A) Nothing, it’s just a sparse row.
B) There is no synergy among the product characteristics.
C) Product characteristics are potentially superfluous.
D) Customer requirements are potentially not being met by the product.
15) What are the implications of an empty row (i.e., one with no check marks or x’s) in the roof
portion of the house of quality?
A) Nothing, it’s just a sparse row.
B) There is no synergy for that product characteristic with other characteristics.
C) Product characteristics are potentially superfluous.
D) Customer requirements are potentially not being met by the product.