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63. On average, each Corning employee uses performance excellence tools four times annually. Every year, Corning
employees complete 100,000 personal improvement projects.
64. Corning focused on embedding performance excellence practices across the broad spectrum of the multidivisional,
global company. The implementation team provided training, conducted benchmarking, launched Six Sigma projects, and
supported teams dedicated to process improvement.
65. Specifically, the structure and systems employed to achieve this goal, from a strategic and operational mindset,
include the National Housing Quality Award (NHQA), Baldrige Award self-assessment, builder certification, and Six
Sigma.
66. The goal at Veridian Homes is to promote, educate on, and coordinate quality throughout the company.
67. The following recurring concepts of quality methodology emerged at Corning:
1. Attack on all fronts; everyone needs to be engaged. Quality has to be a total effort.
2. Develop small teams that attack projects by fixing processes across company operations.
3. Use tools of quality, such as Pareto analysis, fishbone diagrams, and statistical control charts, which are taught, learned,
and used by many teams.
4. Among early adopters, the “attack on a broad front” strategy, which is implicit in the phrase total quality, requires the
complete support of the CEO.
68. Linking strategic goals to each employee via the performance planning and development (PPD) process helps an
employee understand his or her role, priorities, resources, accomplishments, and professional development as they relate
to the company’s vision, mission, strategic drivers, and departmental strategic goals.
69. Juran and others suggested that an organization must foster the following five key behaviors to develop a positive
quality culture: