the goal-setting theory of motivation
the expectancy theory of motivation
the equity theory of motivation
the theory of under-rewarding
Nucor
Nucor Corporation’s mission is to “Take Care of Our Customers” by being the safest, highest quality,
lowest cost, most productive, and most profitable steel company in the world. In 2006, Nucor
employed 12,000 employees and earned a record $1.76 billion. Its organizational structure is very
simple with only five levels of management, allowing general managers at each Nucor division to
operate their facilities as independent businesses with day-to-day decisions made on site at the
operating facilities.
Nucor makes a priority of taking care of its employees as well. Since its entry into the steel
business, Nucor has not laid off a single employee due to lack of work. Though Nucor employees’
base pay is lower than industry standards, Nucor offers productivity bonuses to motivate its
employees. Bonuses can average 80-170 percent of the base pay with no limit. As a result Nucor
employees are among the highest paid and most productive industrial workers in the United States.
Another factor in Nucor’s success has been the unprecedented demand for steel, domestically
and internationally, particularly in China. In the last year, however, China has become not only
self-sufficient but a major exporter of steel. With worldwide supply catching up with demand,
production will slow down, which means Nucor employees’ wages will sink below industry standards.
Though effective up till now, Nucor’s reward’s system has two potential problems. First, the
system relies exclusively on wage bonuses. Second, these bonuses depend on productivity, which
necessarily will have to be cut back if product demand decreases. Nucor needs to find alternative
non-monetary rewards to minimize the negative impact that wage decreases will have on employee
motivation. This could be done by offering more challenging work, greater responsibility, and freedom
to pursue personally interesting tasks. Nucor might also offer non-monetary recognition, such as
praise, achievement awards, and training opportunities.
Predicting how far demand will drop is not easy. If it continues to go down, Nucor ought to
remember that layoffs should be the absolutely last resort. The first option would be reducing the
number of work hours. How the decrease in hours should be distributed among employees ought to be
done in a way that will be perceived as fair and must be communicated by top managers and
supervisors in a way that employees will understand.
Furthermore, the sooner these measures are implemented, the better. Nucor should engage in
contingency planning in case certain scenarios such as these do occur. Nucor should also create a team
to explore other possible uses for steel, which might open up new demand.
132. Refer to Nucor. How does job performance at Nucor relate to the motivation of its employees?
Motivation = Job Performance – All Tangible Inputs
Job Performance = Motivation Ability Situational Constraints
Job Performance = Perceived Rewards and Punishments + Environmental Constraints
Motivation + Inputs = Job Performance
Motivation = Job Performance + Employee Ability + Job Constraints