26. Nathan is the CEO of a large business firm whose sales are declining rapidly. A superior act of strategic leadership
would be for him to:
a. give the company a new strategic direction.
b. wait for the business cycle to become favorable again.
c. persist with the existing strategy with minor changes.
d. hire an innovative advertising agency to help improve sales.
27. Gucci was able to improve the downward trajectory of its business by:
a. diversifying and putting it name on many new products.
b. focusing on quality and the highest possible price point.
c. revamping its business strategy with a human touch.
d. improving organizational efficiency.
28. According to recent studies, hiring employees with global work experience give companies a stronger ability to:
a. think strategically.
b. make overseas business contacts.
c. appeal to cultures other than the one dominant at the company’s base of operations.
d. save money on travel.