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Using Two-Factor Theory to Motivate Employees: There will always be some employees who
dislike their jobs, but the basic lesson of Herzberg’s research is that you should first eliminate
dissatisfaction (hygiene factors), making sure that working conditions, pay levels, and company
policies are reasonable. You should then concentrate on spurring motivation by providing
opportunities for achievement, recognition, responsibility, and personal growth (motivating
factors). Positive hygiene factors include allowing pets at work; offering video game arcades,
fitness classes, and intramural sports (volleyball, soccer); and providing a library of free movies,
books, and magazines. If you work at Google, you could also have a college reimbursement plan,
legal aid, and travel assistance—and if you die, the company will pay your family half your salary
for a decade.
Difficulty: 3 Hard
Topic: Motivation
Learning Objective: 12-02 Identify the needs that motivate most employees.
Bloom’s: Apply
AACSB: Knowledge Application
Accessibility: Keyboard Navigation