The company’s management is considering a special advertising campaign that will run on a Saturday
morning when many children are watching television. The advertising campaign is expected to cost
$25,000 and only one product can be featured. In-house marketing studies show that the campaign
could increase sales of the juice division by $100,000 or increase sales of the ice cream division by
$100,000.
The marketing supervisor has decided that since both products have the same segment margin, the
company will be equally as well off regardless of which product is featured.
Required:
Do you agree or disagree with the marketing supervisor? Why or why not.
Which product do you feel should be featured? Show calculations to support your
answer.
4. Ramsey Automotive Ltd. had sales of $3,500,000 and net operating income of $900,000 last year.
Operating assets last year averaged $1,500,000. The company’s manager is considering the purchase of
a new machine which is expected to increase average operating assets by 20%.
Required: Calculate the company’s new ROI if the new machine is purchased.
unit. Therefore, their contribution margins will be affected in different ways.
cream division. The following shows why this is:
Therefore, the company would be better off by $10,000 if the juice division was featured