65.
(p. 459)
The most valuable Internet applications allow companies to transcend communication barriers and
establish connections that will do all of the following except:
66.
(p. 460)
E-mail, chat systems, discussion groups, and a company website are typical examples of the
_______________ quadrant of a strategic positioning matrix.
67.
(p. 461)
A company that enters the _______________ quadrant of a strategic positioning matrix must
capitalize on a high degree of customer and competitor connectivity and use of IT.
68.
(p. 461)
A company that enters the _______________ quadrant of a strategic positioning matrix has a high
degree of internal connectivity and pressures to improve its business processes.
69.
(p. 461)
A company that enters the _______________ quadrant of a strategic positioning matrix is extensively
networked with its customers, suppliers, and competition through Web sites, intranets, and
extranets.
70.
(p. 461)
The _______________ model supplements, rather than replaces, physical distribution and marketing
channels. Examples are Cisco and Dell.
71.
(p. 461)
The _______________ model requires you to be among the first to market and to remain ahead of
competition by continuously innovating. Examples are Amazon.com and E*TRADE.
72.
(p. 461)
The _______________ model supplants, rather than replaces, existing physical business offices and
call centers by using the Internet as a sales and service channel.
73.
(p. 461)
The _______________ model uses the Internet to streamline the interactions among all parties in the
supply chain to improve operating efficiency.
74.
(p. 461)
The _______________ model uses the Internet to provide a comprehensive suite of services that the
customer’s employees can use directly.
75.
(p. 461)
The _______________ model uses the Internet to reduce search costs and offers the customer a
unified process for collecting information necessary to make a large purchase.
76.
(p. 461)
The _______________ model uses the Internet to process purchases, including the process of
searching, comparing, selecting, and paying online.
77.
(p. 462)
A business application planning process includes consideration of IT proposals for all of the following
except:
78.
(p. 463)
New business processes are stored in a _______________ of reusable business models and application
components.
79.
(p. 464)
Implementing new business/IT strategies requires managing the effects of major changes in
_______________.
80.
(p. 467)
Which of the following is not considered one of the top ten enterprise resource planning challenges?
81.
Which of the following is the biggest obstacle to knowledge management systems?
82.
According to the text case, the original Iridium organization failed because:
83.
(p. 456-
According to the textbook case, all of the following were causes for the failure of the Iridium project
except:
84.
Which of the following is part of the technology dimension of change management?
85.
(p. 470)
Implementing a new e-business application, such as customer relationship management might
involve:
86.
(p. 470)
Change experts recommend all of the following tactics to reduce the risks and cost and to maximize
the benefits of change except:
87.
(p. 472)
All of the following are examples of the actions that would normally be taken while defining a change
strategy except:
88.
(p. 472)
Which of the following is an action that would normally be taken while trying to build commitment to
an impending change?
89.
(p. 472)
All of the following are actions that would be taken while attempting to develop a culture of change
except:
90.
(p. 472)
All of the following are actions that would be taken while attempting to develop a change in vision
except:
91.
(p. 472-
According to the text case, Avnet Marshall transformed itself into a premier example of an inter-
networked, customer value-focused business in a little over _______________.
92.
Which of the following is the final stage of an organizational transformation?
93.
Which of the following is the initial stage of an organizational transformation?
94.
(p. 448)
The result of the planning process is called a __________, which formally articulates the actions that
are necessary to achieve the desired goals.
95.
(p. 448)
_______________ planning deals with the development of an organization’s mission, goals, strategies,
and policies. Corporations may begin the process by developing a shared vision.
96.
(p. 451)
When a work team goes white-water rafting or engages in some other outdoor team-building
exercise, they are creating a _______________ in which to reflect on and improve the way they work
together.
97.
According to the textbook case, there are four IT risk categories, which are:
98.
The acronym SWOT stands for strengths, weaknesses, opportunities, and _______________.
99.
(p. 453)
Strategic business/IT planning involves an evaluation of the potential benefits and __________ a
company faces when using IT-based strategies and technologies for competitive advantage.
100.
(p. 453)
_______________ are areas of substandard business performance compared to others in the industry
or market segments.
101.
(p. 453)
_______________ are core competencies and resources where a firm is a market or industry
leader.
102.
(p. 453)
_______________ are the potential for new business markets or innovative breakthroughs that might
expand present markets.
103.
(p. 453)
_______________ are the potential for business and market losses posed by competitors, competitive
forces, government, or disruptive technologies.
104.
(p. 455)
A _______________ is a conceptual framework that expresses the underlying economic logic and
system that prove how a business can deliver value to customers at an appropriate cost and make
money.
105.
(p. 458-
BSC is a method for measuring a company’s activities in terms of its vision and strategies. BSC is an
acronym for _______________.
106.
(p. 461)
Widespread internal use of Internet-based technologies, such as intranets and extranets, can
substantially improve information sharing and _______________ within the business and with its
trading partners.
107.
(p. 462)
According to the text case, Avnet Marshall weaves both e-business and IT strategic planning together,
_______________, under the guidance of the CEO and CIO.
108.
(p. 462)
The process of _______________ means both the CEO and the CIO manage the development of
complementary business and IT strategies to meet customer value and business value vision.
109.
(p. 463)
E-business architecture planning integrates business strategy development and business
_______________ engineering to produce e-business and e-commerce applications using the
resources of the IT architecture, component development technologies, and a repository of business
models and application components.
110.
In a planning context, a virtual world is a _______________ of the real world.
111.
(p. 451)
When personnel staff create a role-playing exercise to be used in a supervisory training, they are
creating a _______________.
112.
(p. 464)
Implementing e-business applications, such as enterprise resource management or customer
relationship management, requires a _______________ of core business processes, both internally and
with supply chain partners.
113.
(p. 464)
_______________ is a process that carries out the plans for changes in business/IT strategies and
applications that were developed during the planning process.
114.
(p. 464)
A _______________ application implements a business strategy of using IT to support a total
customer care focus for all areas of a company.
115.
(p. 464)
Up to 75 percent of CRM projects fail to meet their objectives, often as a result of sales force
automation problems and “unaddressed _______________ issues” related to the sales staff.
116.
(p. 464)
CRM is designed to implement a business strategy of using IT to support _______________ for all
areas of a company.
117.
(p. 468)
A basic requirement of managing business change is getting the involvement and _______________
of top management and all stakeholders affected by the planning processes.
118.
(p. 469)
Systems _______________ are consulting firms or other outside contractors who assume the
responsibility for developing and implementing a new e-business application, including designing and
leading its change management activities.
119.
(p. 468)
Before beginning development of a new application, don’t just ask users what they want; find out what
they __________.
120.
(p. 471)
According to the text case, DHL Express experienced lower costs through centralized IT, but this
made it difficult to ensure that IT spending was in synch with _______________.
121.
(p. 471)
The change management model presented in the text suggests that the business vision created in the
strategic planning phase should be communicated in a compelling _______________ to the people in
the organization.
122.
(p. 472-
According to the text case, Avnet Marshall transformed itself into a premiere example of an inter-
networked, _______________ business.
123.
(p. 472-
According to the text case, Avnet Marshall implemented their various e-business and e-commerce
applications through several _______________.
124.
(p. 463)
New business processes are stored in a _______________ of reusable business models and application
components.
125.
_______________ is the biggest obstacle to knowledge management systems.
ch11 Summary
Category # of Questions
AACSB: Technology 125
Blooms: Knowledge 125
Difficulty: Easy 21
Difficulty: Hard 28
Difficulty: Medium 76
Learning Objective: 1 36
Learning Objective: 2 61
Learning Objective: 3 28
OBrien – Chapter 11 125