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reviews. Ongoing updates throughout the year allow the company to correct direction or to proactively respond to risks
and opportunities.
69. Cigna looks at the cost of doing nothing differently, figures how much improvement it can make, and then comes up
with a dollar differential. A 0.1 percent improvement can save millions. While initial concentration was on efforts that
would bring quick and significant results, Six Sigma at Cigna has matured, and it has increasingly focused on impacting
goals of the most strategic importance to the organization.
70. Strategic planning is an absolute necessity in a company like Cigna that competes in a tough, volatile marketplace. Six
Sigma is viewed as a means to execute the strategic plan effectively and to do so in a way that enhances quality, reduces
costs, and makes the company a stronger competitor. Executives and managers learn the basics of Six Sigma, lean tools,
continuous improvement, and the basics of design for Six Sigma.
71. The formal planning activity is conducted during the fall of each year by the Print Leadership Team (PLT) through a
series of meetings on and off site. The eight steps are as follows:
1. Evaluate and improve prior year strategic plan process
2. Focus the organization
3. Prior year performance to plan
4. Business analysis to evaluate the external environment to forecast changing trends and gain market requirements
5. Plan and update short- and longer-term strategies and actions to move the company toward its vision and objectives
6. Cascaded deployment; the company creates documents and methods to support deployment of the plan
7. Budget incorporation
8. Ongoing review of action plans
72. Cigna has the following five strategic imperatives:
1. Establish a meaningful cost advantage relative to the competition.
2. Help improve the health and well-being of members and the people Cigna insures.
3. Bring innovative products and services to market.
4. Become the partner of choice to its customers.
5. Create a winning environment in the organization.
73. Several factors having to do with the context of the organization affect how work is organized. They include the
following:
1. Operational and organizational guidelines
2. Management style
3. Customer influences
4. Size
5. Diversity and complexity of product line
6. Stability of the product line
7. Financial stability
8. Availability of personnel
74. Core competencies refer to an organization’s areas of greatest expertise that provide a sustainable competitive
advantage in the marketplace or service environment. Gary Hamel and C. K. Prahalad suggested that a core competency
meets the following three conditions:
1. It contributes significantly to customer benefits.
2. It provides access to many products and markets.
3. It is difficult for competitors to imitate.