Chapter 11 – Total Rewards and Compensation
Sales compensation plans can be of three general types—salary only, straight commission, and salary plus
commission or bonuses.
The salary-only approach is useful when an organization emphasizes serving and retaining existing accounts
• Educating managers and employees about the incentive plan details.
Employees may receive bonuses for almost anything noteworthy, but some common examples are referral
bonuses (given for referring someone who is later hired), hiring or sign-on bonuses (given when someone
agrees to hire on with a firm), and innovation bonuses (given when an employee develops a creative solution
or idea). Spot bonuses are small, often cash awards to recognize an outstanding effort by an employee.
Retention bonuses are used to keep a valuable employee with the company, and project completion bonuses
are given upon completion of difficult projects.
97. Describe the challenges faced by work unit/team incentives.
The difference between rewarding team members equally and rewarding them equitably triggers many of the
problems associated with work unit/team incentives. Rewards distributed in equal amounts to all members
may be perceived as unfair by employees who work harder, have more capabilities, or perform more difficult
jobs. This problem is compounded when an individual who is performing poorly prevents the work unit/team
from meeting the goals needed to trigger the incentive payment. Each organization should adopt a perspective
that is consistent with the organization’s core compensation philosophy.
A related challenge is that of “free riders” or “social loafers.” A free rider is a member of the group who
contributes little and rides on the efforts and success of the team.
98. Explain profit sharing.
As the name implies, profit sharing is a system to distribute a portion of organizational profits to employees.
Giving employees a “piece of the action” can help enhance their commitment and increase job-related
performance. The primary objective of profit sharing plans is to improve organizational results by focusing
employees on organizational goals and objectives.
While profit sharing plans can ensure that all employees pay attention to the organization’s bottom line, profits
may vary a great deal from year to year, resulting in windfalls or losses beyond the employees’ control.
Payoffs are generally far removed in time from employees’ individual efforts; therefore, higher rewards may
not be obviously linked to better performance. Further, not all employees have sufficient line of sight to help
them see how their performance links to organizational profit or loss.
99. Explain employee stock plans.
Organizational incentive plans can include stock ownership in the organization to reward employees. The goal
of these plans is to get employees to think and act like owners.
A stock option plan gives employees the right to purchase a fixed number of shares of company stock at a
specified exercise price for a limited period of time. Stock options can be difficult for employees to understand
and they often underestimate the real value of what they receive, which highlights the importance of providing
financial education to employees, especially those who are new to stock options. Stock options have become
less popular in the past decade, but companies in high-growth industries and start-up companies still use this
form of incentive to reward employees who contribute to the firm’s ultimate success.
Firms in many industries have an employee stock ownership plan (ESOP), which is a plan that gives
employees significant equity ownership in their organizations. ESOPs are not a passing fad as many
companies have continuously maintained these plans for over 25 years. They are an important ownership
structure in many, especially smaller, U.S. companies. Employees in an ESOP share in the growth and
profitability of their firm. Employee ownership may motivate employees to be more productive and focused
on organizational performance.